A central tool to manage your brand identity rules in all applications/collateral of a brand across multiple verticals and environment
Often referred to as organizational identity, corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.
In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines.These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a package of tools called corporate identity manuals.
For a perfect application of brand identity, usually corporates have special divisions for supervision but it gets beyond human capability and scalable to maintain the standards through hundreds of employees and multiple brands operating from disparate geographies.
This central tool enables templates that could be created by the brand manager as per brand guidelines. These templates by default carry all the rules so that creation of any collateral, publicity material, documents or marketing material could be made by any individuals without actually knowing/understanding the brand guidelines.
The flex based technology tool is an highly efficient management technique for communicating an organization's unique characteristics. Corporate identity tool is based on the premise that key public must perceive an organization clearly and accurately if management objectives are to be achieved.
Top reasons why you need a brand identity management:
- To enhance marketing and sales efforts so that effective use of the brand logo, design and expression generate a positive impact,
- To avoid physical distortions and deviations from the true design and character of your brand,
- To remind people that behind the brand is a company that invites trust and confidence
- To bring in efficient use of brand manual/guidelines and saving effort/resources for the implementation of the same.