For companies looking for consistently optimal results with minimal time and resource investment, SJS Consultants offers a complete campaign management service, starting from strategy formulation through to post-click analysis to portfolio-based performance optimization on over 20 different search engines.
We provide the technology and the expertise to ensure that your campaign is running at its best. This means predictable and consistent results, as well as peace of mind.
Here’s how it works
Our approach to strategy focuses on your business first, not just on clicks and keywords. We know that successful PPC campaigns begin a thorough understanding of your business model, your competition, and your goals. We listen. We research your industry. We collect historical data. We consider your PPC campaign in context, understanding its relationship with your other marketing efforts.
We can then design the most effective PPC strategy for you, focusing efforts on the specific areas of the campaign that will provide you with the most significant returns. Together, we set targets and checkpoints, and we put them in writing.
Keyword selection is critical to executing a profitable campaign, particularly for intensely competitive industries like Retail, Travel and Financial Services. Our powerful keyword selection technology efficiently generates groups and filters through hundreds of thousands of keyword possibilities to produce an optimized list built from historical data analysis. This ensures the right set of keywords is selected—based not on haphazard gut feeling but on systematic data-driven results.
Each keyword set is then assigned target budget and conversion numbers according to specified objectives. Once the campaign goes live, we track and measure the value contribution of each keyword set towards overall campaign goals.
Compelling ad copy linked to highly relevant landing pages provides the next critical piece to effective campaign execution. Campaigns can easily encompass hundreds of ads, and our expert copywriters will supply your campaign with customized creative adhering to the specific guidelines of each search engine. Next we map keywords to their most effective landing pages, and the campaign is then ready for client approval and search engine submission. Once live, we continue monitoring ad copy click-through rates, testing and tweaking ads for optimal results.
Bid Management Phase:
The Internet doesn’t shut down at the end of the work day, and neither do we: once your campaign goes live, our search specialists monitor and manage your bids, using our industry leading portfolio optimization and bid management tools. Google campaigns, in particular, require intelligent bid adjustments, as Google incorporates click-through rates in addition to bids in determining ad placement.
Our round-the-clock active monitoring combined with our ability to leverage sophisticated bidding techniques like day-parting ensure that our clients ads are always optimally placed—minimizing expense while maximizing qualified site traffic. In addition, we protect our clients with proactive click fraud monitoring, providing the unique ability the minimize fraud losses in real time—as attacks are occurring. Our fraud protection enables clients to reduce losses by upwards of 80%.
PPC marketing is a highly dynamic, highly competitive marketplace. To ensure our clients are always on top, we perform on-going analysis once the campaign is live. We collect and rapidly analyze performance data to determine points of inefficiency and adjust the campaigns accordingly. Our control over the destiny of each campaign is the key to our unique ability to deliver consistently profitable results for our customers—usually within only one to two weeks of going live, regardless of campaign complexity.