Sales and Markting Manager

Responsible To:

Head Business

Formulate and implement strategic and tactical sales and marketing plan; oversee all necessary activities to fulfill strategic objectives
Identify and approach potential new clients, convert enquiries from potential client to sales.
Develop relationship with existing clients and maximize revenue potential
Develop existing marketing activities to ensure awareness of the company among all target group
Provide timely and reliable management information
Work to word building the overall strength and perform of the sales and marketing team and the company as a whole

Suggest viable target clients and industries ,sourcing relevant data as necessary
Approach potential clients through various channels, including cold calling and direct mail campaigns
Participate in events that will promote the awareness of the company and its credentials.
Arrange and lead new business meetings, delivering sales presentation in a polished, professional manner.
Be familiar with the range of services offered by SJS and understand how to identify client requirements that can be met by these services.
Work with the Head Business and marketing team in the development of ideas for new services and new markets for existing services.

Adopt a consultative approach in working with clients to establish requirements and propose solutions, using technology to strengthen SJS’s offering.
Work with operations teams to cost and develop proposals for large, complex projects.
Oversee prompt production of day-to-day quotes for regular clients.
Work with the managing director and operations teams to transition the responsibility for day-to-day quoting over to the operations teams.

Maintain awareness of the company among existing prospects through periodic follow-up calls.
Oversee production and distribution of quarterly newsletter.

Analyze advertising opportunities and propose campaigns where strong ROI is expected.
Oversee copy writing
Identify need for production of new marketing collateral and updates to existing materials; oversee production.
Identify PR opportunities, develop relationships with journalists and submit press releases.
Ensure that colleagues at all levels are following prospect tracking systems.

Review existing online marketing strategy, suggest and implement improvements.
Ensure the company’s website continues to rank in top pages on all major search engines for targeted keywords.
Oversee day-to-day updates and maintenance.

Review existing data collection systems, suggest and implement improvements.
Collate data on clients, enquiries, conversions and website activity.
Present monthly report to managing director, analysing past performance and proposing future activities and direction.